Resume
Product designer who ships.
7+ years across web and product · Master of Design, OCAD University · Toronto, ON
2026 – Present
Product Designer & Founder
Pebblr — daycare communication app · case study
- Designed and shipped an end-to-end daycare product — now in live pilot across 4 daycares.
- Built the design system in Figma and used it as the build spec for AI-assisted development.
- Designed privacy as architecture: photos bypass provider devices and auto-delete after 7 days.
Jun – Oct 2025
Digital Engagement & Content Designer (Contract)
HIV Buddies, Toronto — with PWA Toronto · case study
- Brand, website, postcards, and multilingual AI-avatar videos for a community health network.
- Campaign reached 500+ South Asian gay men; ~100 registrations at a Toronto PrEP clinic.
- Designed for consent in a stigma context — illustration and AI avatars instead of real faces.
2017 – 2025
Web & Product Designer
Freelance · Breasley case study
- Breasley (UK): brand architecture uniting two brands for three audiences; first design system. Lighthouse performance 41→70, best practices 54→100.
- Responsive, WCAG-conscious WordPress/Elementor sites (Small World Music, Mlily); research, usability testing, iteration against GA4/heatmap/A-B data.
2016 – 2017
Operations Manager, IT & Web
Mlily Canada
- Digital assets and web-systems integration; inventory/accounting workflows connected to web portals.
2010 – 2014
Front-End Developer
Intelligent Technology Solutions, Islamabad
- Responsive interfaces; high-fidelity designs to pixel-perfect pages; WordPress themes and plugins.
Education
OCAD University
Master of Design, Digital Futures · 2022–2024 — thesis: Play to Pay, published paper
Bachelor of Design, Digital Futures · 2018–2022
Skills